This Seller Agreement governs your use of the YENTTO Seller app to open a shop and sell on YENTTO. By onboarding, you accept it.
1.Acceptance
By registering a shop on the YENTTO Seller app, you (the “Seller”) agree to this Seller Agreement, the Privacy Policy, and the Content & Acceptable-Use Policy. You confirm you are authorised to sell the goods or services you list.
2.Eligibility & verification (KYC)
You must be a genuine business or individual permitted to sell under Indian law. You agree to provide accurate identity, business, address and bank/settlement details, a verified PAN, and the registration and licence numbers that apply to you, and to keep them current. Onboarding is by number, not by document upload: you enter the number itself — your PAN, your GSTIN or GST enrolment ID, your FSSAI licence number — and we verify it against the issuing authority’s records. YENTTO verifies sellers — only shops that meet our standards appear on the Customer app. Providing a number that is false, borrowed or not your own is grounds for removal.
A verified PAN is required in every case. In addition, if you are registered for GST you must give us your GSTIN and tell us your scheme; if you are not registered, you must give us a GST enrolment ID, unless your shop sells prepared food only. Some categories require a category-specific number — a valid FSSAI licence number is required for the Food, Groceries and food-preserves categories, not only where you sell prepared food.
Food listings. If your FSSAI licence or registration expires, or is suspended or cancelled, your food listings are withdrawn until a valid number is verified. You must comply immediately with any stop-sale or recall notice we issue, recover, quarantine and dispose of the affected stock, and keep a record of having done so.
YENTTO determines your tax treatment on the platform from the numbers you give us. You do not select it yourself, and you may not change it except by giving us an updated number. Changing the categories your shop sells in can change your tax profile, and with it the numbers you must provide. If a number you have given us changes, lapses, expires or is cancelled, you must update it promptly; replacing a tax registration number invalidates its verification, and your shop can be blocked until the replacement is verified.
YENTTO verifies your numbers and your shop goes live only after approval.
3.Your shop & listings
You are responsible for your listings: accurate titles, descriptions, images, prices, stock, and category. Listings must match what you actually sell. Sale or discount prices must be real — no invented “original” prices, fake scarcity, or misleading claims. You must display the seller and product information required by consumer law.
4.Delivery zones & terms you set
You choose the area you serve from YENTTO’s zone ladder — radius, district, state, or country — and you configure the delivery terms shown to customers. Customers only see your shop if their address falls within your zone. YENTTO runs no courier fleet; you fulfil your own orders.
How far you may sell also depends on your tax registration, which YENTTO sets from the numbers you give us when your shop is approved — see section 10. The rungs available to you on the zone ladder reflect that.
5.You set the promise. You keep the promise.
6.Trust & Safety — graduated enforcement
Earned Trust is YENTTO’s founding pillar — credibility over growth. Enforcement is calibrated to intent and frequency, not a single slip:
| Behaviour | Action |
|---|---|
| Unintentional / one-off (e.g. missed a delivery window once, honest error) | Acceptable — gentle warning, no penalty. |
| Repeated failure to meet your stated commitments (e.g. you configured a zone/time and keep missing it) | Escalation — flagged; reach/visibility may be limited; you are notified. |
| Continued pattern, or clear intent to deceive, cheat, or defraud | Removed from the platform — no hesitation. |
You acknowledge this standard during onboarding. It applies to customers too.
7.Pricing — free, no commission
Selling on YENTTO is free. YENTTO charges you no commission on your sales, no fee to open or run your shop, no listing fee and no subscription, and does not mark up your prices.
YENTTO does not pass the cost of collecting customer payments on to you. Where a customer pays online, a payment handling fee is charged to the customer as part of their order total; it is not deducted from your sale and it does not reduce your earnings. The one exception is a cancellation: where you cancel an order the customer has paid for, or an order auto-cancels at 15 days, the customer is refunded both fees in full and we recover them from your payout.
The charge levied by our payout provider for transferring funds into your account is borne by you. It is passed on at cost, without markup, apportioned across the orders in the payout, and itemised on your statement. YENTTO selects the transfer route — UPI or bank transfer — to minimise that charge for the amount being paid out. Above a certain payout size UPI cannot carry the transfer, so valid bank account details are required; the app tells you when this applies.
A platform fee is likewise charged to the customer on each order, not to you. On Cash on Delivery orders, where you collect the full customer total in cash, the platform fee portion of that cash is recovered from a subsequent payout so that the amounts reconcile.
YENTTO may introduce charges to sellers in future. If it does, you will be given reasonable notice before any charge takes effect, and no charge will apply retrospectively to orders already placed.
8.Payments & settlement
Customer payments are processed by our RBI-authorised payment gateway partner. PCI-DSS and payment regulatory compliance sit with the payment gateway.
You are the seller of record for the goods you sell. YENTTO collects the customer’s payment as your agent, for the limited purpose of collecting the sale consideration, and the customer’s payment to YENTTO discharges what the customer owes you. For prepared food, the law makes YENTTO the supplier for GST purposes under Section 9(5) of the CGST Act, 2017, and YENTTO issues that part of the invoice under its own GSTIN.
YENTTO is a marketplace facilitator. It does not operate a payment system and is not a payment aggregator. Collection and settlement of customer payments is performed by an RBI-authorised payment aggregator; YENTTO’s role is limited to collecting the sale consideration as your agent and paying it out to you under this section.
When an order becomes payable
An order becomes payable to you once both of these are true: the order has been delivered to the customer and marked complete, and the customer’s payment has settled to YENTTO from our payment provider. Settlement from our provider currently runs on a next-working-day basis during our launch promotion, and the working day after that once it ends — counted from the day the customer paid, not the day you deliver.
Your payout is initiated on the next business day after the later of those two events. Where delivery is later than settlement, the payout clock starts from delivery. Payouts are initiated on that day; how long the money then takes to reach your account depends on the transfer route and your receiving bank, and is outside our control. That settlement cadence is the current default rather than a guarantee, and YENTTO may vary it on notice.
An order is delivered when the customer gives you the delivery OTP and the order is marked complete in the Seller app. A business day means a day other than Saturday, Sunday or a public holiday in Chennai, Tamil Nadu on which banks are open for settlement.
Cash on Delivery orders never enter a payout — you already hold the cash. You receive an itemised statement for every order showing your earnings and every amount withheld.
Amounts held between settlement and payout
Between settlement from our payment provider and payout to you, your sale proceeds are held by YENTTO. Those amounts are not a deposit, they are not held in trust or escrow, and no interest is payable on them for any period of the hold. We may continue to hold a payout where an order is disputed, where fraud or a breach of this agreement is under investigation, or where we are required to by law — and we will tell you when we do.
Orders undelivered at 15 days
If an order is not delivered within 15 days of the customer paying, we cancel it and refund the customer in full. Because the customer is refunded everything they paid, the platform fee and the payment handling fee on that order are recovered from your payouts, in the same way as an order you cancel yourself. If the order could not be delivered for reasons outside your control — the customer was unreachable, or refused delivery — tell us through the Seller app and we will review it.
Chargebacks
If a customer’s card issuer or bank reverses a payment on an order you fulfilled (a chargeback), we will tell you and ask for delivery evidence within 5 business days. Where the reversal stands, the amount reversed, together with any fee our payment provider charges on it, is recovered from your payouts.
You are responsible for keeping your settlement bank and UPI details accurate; YENTTO is not liable for a settlement failure caused by incorrect details you have provided.
Where amounts are owed by you to YENTTO — for example the platform fee collected in cash on a Cash on Delivery order, or amounts arising from an order you cancelled — YENTTO may recover them by set-off against your settlements. Recoveries are itemised on your statement and will never reduce a settlement below zero; any remaining balance carries to the next settlement.
9.Cancellations & refunds
Customers may cancel an order while you have not yet accepted it. Once you accept an order, only you can cancel it, and you may do so only where you genuinely cannot fulfil it. Returns and exchanges are not offered at this time.
If you cancel an order the customer paid for online, the customer is refunded the entire amount they paid, including the platform fee and the payment handling fee. Those two fees are recovered from your settlements. Nothing else is.
The same applies where an order is auto-cancelled because it was not delivered within 15 days of the customer paying — see section 8.
Where a customer cancels before you have accepted, no amount is recovered from you.
Repeated cancellations are treated as a breach of your delivery promise and are subject to the enforcement steps in section 6.
Handle any fulfilment problems (non-delivery, damaged or wrong items) fairly and promptly, in line with our Cancellation & Refund Policy and applicable consumer law.
10.Taxes, withholding and invoicing
Your tax obligations
Except where stated otherwise in this section, you are responsible for charging, collecting and remitting all taxes applicable to your sales, and for your own tax filings, registrations and records.
How tax is applied on the platform
Prices you set on YENTTO are treated as inclusive of any GST that applies to the sale. YENTTO determines the GST treatment of each of your listings from your tax registration, the product’s category and its product type, and applies it automatically — including where your registration means no GST is charged on your goods at all. You do not enter HSN or SAC codes or tax rates. You are responsible for classifying your products accurately; a misclassified product may produce an incorrect rate, and you remain responsible for the tax consequences of an inaccurate listing.
Prepared food — Section 9(5)
For prepared food, YENTTO is the supplier for GST purposes under Section 9(5) of the CGST Act, 2017. YENTTO charges the GST on those supplies, remits it under its own registration, and issues the corresponding invoice to the customer. That GST is not part of your earnings and is not your liability. You are identified on the invoice as the establishment that prepared the order.
Tax withheld at source
Where the law requires it, YENTTO withholds tax at source from amounts payable to you — tax collected at source under Section 52 of the CGST Act, 2017 where you are registered for GST, and tax deducted at source under the e-commerce provision of the Income-tax Act, 1961. These amounts are deposited with the government in your name and appear as your credit in your tax records. They are statutory withholdings, not charges by YENTTO, and YENTTO retains none of them.
Tax deducted at source appears in your Form 26AS, and we issue a certificate for it each quarter. Tax collected at source is reported in YENTTO’s monthly return and appears on your statement on the GST portal, where you can claim it.
Tax deducted at source on e-commerce sales is subject to the statutory annual threshold for individual and Hindu Undivided Family sellers; withholding begins once your sales for the financial year cross it. Tax collected at source does not apply to Cash on Delivery orders or to sellers who are not registered for GST.
All withholdings are itemised on your statement for every order.
Registration thresholds and selling reach
Your tax registration determines where you may sell. Composition-scheme sellers may list only in the categories and supply routes permitted to them under Section 10 of the CGST Act, 2017, and YENTTO restricts their listings accordingly. Sellers holding a GST enrolment, and food-category sellers onboarded on PAN alone, sell within their own state. Sellers on a regular GST registration sell beyond their own state.
If you hold a GST enrolment ID and your turnover in a financial year crosses the statutory ceiling for that enrolment, you are required by law to register for GST. Your shop will be suspended once we detect the crossing, and will remain suspended until a valid GST registration is provided and verified.
Invoicing
YENTTO generates the customer invoice for each order on your behalf, in the form your registration requires — a tax invoice where you are registered under the regular scheme, a bill of supply where you are on the composition scheme, and a plain bill where you are not registered. Where an order contains prepared food, YENTTO’s own invoice for that portion is issued alongside it. You remain responsible for the accuracy of the underlying listing and registration data on which those documents are based.
11.Content & moderation
Your listings and any content you post must follow the Content & Acceptable-Use Policy. YENTTO may moderate, remove, or restrict content or listings that breach our policies or the law.
12.Data & customer information
You receive customer order and delivery information solely to fulfil and support that order. This includes the customer’s name, mobile number and delivery address, shown to you in full so you can reach them about that order.
You must:
- contact a customer only about the order they placed with you, and only for as long as that order needs support;
- never add a customer’s number to a broadcast list, WhatsApp group, marketing list, status audience or CRM campaign, and never market to a customer using contact details you obtained through YENTTO;
- never share, sell, publish or transfer a customer’s details to anyone else;
- keep the number and address no longer than you need them for that order and your own statutory records;
- comply with applicable data-protection law, including the Digital Personal Data Protection Act, 2023 — for anything you do with a customer’s details outside the YENTTO platform you act as an independent Data Fiduciary in your own right, and are responsible for it.
Calls and WhatsApp messages you have with a customer happen outside YENTTO; we do not see or store them, and the commitments you make in them are still yours to keep. Misuse of customer contact details is treated as a serious breach and can result in immediate removal under section 14.
13.Grievance redressal
You can raise complaints through seller support; we follow the same grievance process and statutory timelines set out in our Customer Terms (acknowledgement within 48 hours, resolution within one month). You must also appoint your own point of contact for customer grievances about your orders, as required of sellers under consumer law.
Grievance Officer: Sekar Subash Krishnan (Director), YENTTO TECHNOLOGIES PRIVATE LIMITED, No. 21/22, Alandur Road, Arulayammanpet 2nd Street, Guindy Industrial Estate, Chennai – 600032, Tamil Nadu, India · grievance@yentto.com · +91 94981 93712.
14.Suspension & removal
We may limit visibility, suspend, or remove your shop per the graduated enforcement above, for breaches of this agreement, or where required by law. Serious fraud or deception results in immediate removal.
15.Intellectual property & your storefront
You keep ownership of your shop name, brand, and listing content, and you grant YENTTO a licence
to display them to operate the marketplace and your shareable shop link (e.g.
yentto.com/s/yourshop). You must hold the rights to everything you upload. The
YENTTO name and logo remain ours.
16.Liability
You are responsible for your products, listings, fulfilment, and compliance, and you indemnify YENTTO against claims arising from them. YENTTO provides the platform “as is” and, to the extent permitted by law, limits its liability to you.
17.Changes
We may update this agreement; the current version lives here and material changes are notified in-app. Continued selling after an update means you accept it.
18.Governing law
This agreement is governed by the laws of India, with courts at Chennai, India having jurisdiction.
19.Contact
Seller support: support@yentto.com.